“Out of the otaku population, female otaku have the most spending power, which is one of the reasons why you see an increase of boy love publications and anime featuring good looking guys.” - Danny Choo on CNN GeekOut
Over the past couple of years, I have noticed that things were changing in the anime/manga world. There were more and more titles that seem to have attractive male characters. Even though “moe” series targeted towards males are still running rampant, the anime/manga world has been filled with titles (such as Blue Exorcist, Naruto, BLEACH, Gintama, Black Butler, Katekyo Hitman Reborn, Bakuman, Axis Powers Hetalia, and Tiger & Bunny) that have a variety of male characters for female fans to swoon over. Especially females who are into yaoi and boys’ love. This has led to the rise of the fujoshi, a community of fangirls that has the power to shift the gender balance for the better. Some male otaku have felt threatened and intimidated by the fujoshi, but this is just another example of how strong the purchasing power of women is despite the state of the global economy.
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The Great Power of the Fujoshi
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